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From the category archives:

Marketing

5 Types of Videos Small Businesses Can Use to Increase Engagement

Ready to venture into video content to promote your small business?? You’re in good company. Statistics show that 85% of businesses include video in their marketing arsenal and 92% of marketers currently using video consider it’s important to their marketing strategy. If you’re new to video marketing, you may be confused about what types of […]

12 Small Business Marketing Trends You Need to Know

81% of B2B marketers measure content marketing success by awareness. If people don’t know your brand exists, how will you market your product or service? One way to break out of the crowd is to keep up with the latest trends. Otherwise, you’re falling behind! With this list of the top 12 small business marketing […]

5 Fantastic Ways Video Production Can Help Your Small Business

Most people can’t get enough video content. YouTube boasts more than 2 billion users with this number steadily increasing year after year. Videos cross cultural and language boundaries giving even the smallest brands access to customers around the world. Small businesses should funnel more of their marketing budgets into video production. Video production gives you […]

The Ten Commandments of Mortgage Marketing

More than 60% of homes in the United States still have a mortgage to clear.? While about 37% of family homes in the United States have since cleared their mortgages, the demand for home financing is still relatively high. More Americans are keener on owning their first and second homes today as the home ownership […]

High Flyers: 5 Benefits of Flyer Marketing for Your Business

When it comes to marketing your event, business, or service, we hear a lot about digital marketing, these days. But what about something a little more analog? When was the last time you looked into?flyer marketing? Using flyers to spread your message offers multiple benefits over newer methods. From cutting costs to reaching audiences who […]

Create Video Ads With Impact: A Beginner’s Guide to Video Advertising

53% of consumers engage with a brand after watching a video on social media. Just think about that for a second. If 100 people watch your video, 53 of them will engage with your brand. Now imagine a thousand people watch it, or ten thousand. The key here is the word “watch”. Millions of people […]

Small Business Marketing: 5 Reasons to Use Social Media

Trying to decide whether it’s time for you to try social media? Wondering if you should use social media marketing for business? If you own a business in the digital age it’s crucial that you use every tool at your disposal to gain new customers and build your business online. Social media marketing is one […]

5 Tips That Will Help You Attract Clients Who’ve Never Heard of You

Is your company invisible? While invisibility might be a great power for a superhero, it can have a crippling effect on a growing business. Customers have to know you exist, and it’s up to you to decide who those customers are and find them. When your?business is invisible to potential customers, or your blind to […]

The Beginner’s Guide to Troubleshooting Common SEO Mistakes

There are more than 1.5 billion websites live on the internet right now. All of these are vying for the attention of the 3.4 billion global internet users. If you want your business website to stand out against the crowd, you need to be using every marketing tool at your disposal. The best digital marketing […]

7 Effective Ways to Lower Your Marketing Costs While Maximizing Results

Marketing costs can be astronomical. Indeed, last year, businesses were expected to spend approximately $240 billion on their marketing efforts. You can only hope that the return on investment was worth it! Alas, such exorbitant sums of money are off-limits to most small businesses. With minimal spare cash to play with, marketing efforts must be […]

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